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Idea from Geri Spieler


Behavioral Science Can Further Innovation & Creativity


The science behind what allows some people to be enormously creative and design clever objects we never knew we wanted or needed may not be as complicated as many believe. One element is for sure: The time, energy, environment and encouragement to let those creative juices make a broth is significant. This white paper looks at the time and energy it takes for creative thinking and the challenge for many.


Geri Spieler

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  • https://scholar.harvard.edu/sendhil/scarcity
  • http://cfsinnovation.org/
  • http://www.ideas42.org/