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Idea from Luke Micallef


How to write online content that gets read


Guide to writing readable, findable online content. To include: the science of reading online - skimming, F shaped reading pattern etc, outline of basic SEO research, structure - basic principles of content design (headings, lists, paras), Hooks/ledes and inverse pyramid model for structure, research and citation.


Luke Micallef

Industry Category

Find writers and ideas in Business


  • writing
  • content marketing
  • blogging
  • content design
  • SEO
  • rich snippets