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Idea from Tim Ludy


Why Passionate Writing Is Killing Your Content Marketing Strategy


While it may seem like passion is the key to your readers engaging with your content, your passionate writing could be killing your content. This blog will argue that content marketers who follow their interests and passions when determining content ideas are ignoring buyer personas, content analytics, industry trends and other hard evidence that can and should be guiding your content strategy.


Tim Ludy

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  • content marketing
  • writing
  • content strategy
  • blogging