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Idea from Steve Milano

Title

Patient Case Studies

Summary

Consumers with a health condition respond to stories about people like themselves who have gone through the same medical situation. Consumers trust someone who says, "I've had this procedure and here's what I experienced," more than marketing copy ("Here's what you'll experience"). I have created patient stories on breast cancer, spina bifida, colon cancer and heart transplantation. My fee includes an interview with a patient of your choice and one doctor or nurse. Please contact me for samples.

Author

Steve Milano

Industry Category

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