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Rustic Fashion on the Comeback
Grime, grit, and sweat often have no place on a Parisian runway. However, recent trends suggest that the backpacking aesthetic is finding its way into the major fashion houses around the globe. This opens an interesting avenue for the zipper market, which is well-positioned to take a function-meets-fashion ride on the current wave. This article will detail the rising fad of outdoorsy fashion, and the myriad ways into which the zipper industry can profitably intervene.
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