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Idea from Nelson Disla

Title

5 Fixes to Make Your Content Marketing Feel Like Less of a Pitch

Summary

Although not nearly as overt as traditional copywriting, content marketing is still about generating traffic, nurturing prospects, and framing industry trends. Basically, marketing. The problem is that, despite its power as a marketing tool, the most effective content must be presented in such a way that it doesn't feel like a sales pitch. As a content specialist myself, I see businesses fall into this trap all the time . Here are 5 tips to separate your content strategy from your competitors'.

Author

Nelson Disla

Industry Category

Find writers and ideas in Business

Keywords

  • content marketing strategy
  • conversational blogging
  • content marketing as dialogue
  • authoritative research
  • understanding audience persona
  • relationship-based marketing