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Idea from Katrina Johnson


Where Will Demand Generation Be 1 Year From Now?


The end goal of today’s demand generation strategies focus on making a large group of leads aware of company products and services. This practice requires much time and effort, and it may not produce the desired increase in sales. Show how pre-awareness marketing activities will be the future focus of demand generation. Marketers will seek to drive conversations that identify pain points and possible solutions. Quality lead id and nurturing tactics will overtake quantity-focused efforts.


Katrina Johnson

Industry Category

Find writers and ideas in Business


  • pre-awareness marketing
  • quality lead nurturing
  • marketing automation
  • brand visibility