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How to Use Customer Feedback in Your Content Marketing
Your customers are your most valuable resource when it comes to creating effective content. They key is to use what your audience provides to generate more traffic and increase conversions. There are a few ways to do this: take advantage of blog comments, join industry groups and communities, pay attention to social media engagement, watch conversations around thought leaders, and don't forget your competitors. By paying attention to your audience, you can create content that fills a hole.
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