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Idea from Katrina Johnson


How to Modernize Account Based Marketing for Greater B2B Demand Generation


Account based marketing remains a key practice for successful B2B marketers. Marketing automation, artificial intelligence and inbound marketing tactics help modern marketers get even more mileage out of account based marketing. This post will explain how.


Katrina Johnson

Industry Category

Find writers and ideas in Business


  • demand creation
  • demand generation
  • demand capture
  • inbound marketing
  • marketing automation
  • B2B marketing
  • demand generation strategy
  • account based marketing
  • Links

  • https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/26/how-to-build-an-account-based-marketing-program-that-works/#3cfa7a4a132d