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Idea from Katrina Johnson

Title

5 Do’s and Don’ts for Successful Influencer Marketing Campaigns

Summary

Today’s marketers are letting influencers do the heavy lifting when it comes to attracting customers and making sales. This post delves into do’s and don’ts of influencer marketing from establishing a baseline of customer sentiment to engaging micro influencers.

Author

Katrina Johnson

Industry Category

Find writers and ideas in Business

Keywords

  • influencer marketing
  • brand advocacy
  • microinfluencer
  • Links

  • https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/14/what-is-influencer-marketing-and-how-can-marketers-use-it-effectively/#31940a3623d1
  • https://blog.hubspot.com/marketing/micro-influencer-marketing