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Idea from Katrina Johnson


7 Little Changes That Will Make a Big Difference in Your Event ROI


With today’s analytical apps, event sponsors don’t have to guess about the success of their trade shows and conferences. This post will address ways that event marketers are improving return on event outcomes for their clients. It will touch on establishing relevant event goals, incorporating brand culture into events and using technology like augmented reality to improve user experiences.


Katrina Johnson

Industry Category

Find writers and ideas in Business


  • event marketing
  • return on event
  • Links

  • https://www.inc.com/jeff-haden/sponsoring-an-event-how-to-maximize-your-return.html