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Idea from Katrina Johnson


5 Things Virtual Reality Does for User Research


Virtual Reality is an emerging technology that is gaining traction in marketing. This post will show how VR can be used for user research efforts that drive decisions about user experience design. I’ll highlight benefits such as improved research authenticity, flexible implementation for remotely located focus groups and the cost savings to execute user research focus groups.


Katrina Johnson

Industry Category

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  • user research
  • UX design
  • virtual reality