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Idea from Everett Calvert

Title

Why Influencer Marketing Works - The Real and Simple Truth

Summary

School administrators called it "peer pressure", some psychology experts called it to something akin to the herd mentality theories but we've outgrown all of that, haven't we? Not according to marketing statistics and a little thing now being called influencer marketing. "Ninety-four percent of those who used influencer marketing believe the tactic to be effective." In high school kids who are in the "cool kids" club have a level of influence other simply don't. In the adult world...

Author

Everett Calvert

Industry Category

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