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How to make your mission statement shorter and more powerful
Everyone wants a standout mission statement, but how do you write one? Commonplace advice like 'keep it brief' or 'define your objectives' isn't enough because most people don't know how to do these things. This ~1000 word blog post will get into the mechanics of how to use words to form a clear, powerful, purpose-driven mission statement, advising on what structures to embrace or avoid and how to say everything you need in 30 words or less.
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