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Idea from Everett Calvert


The What and Why of ROI


Every business from one owner operations to the major conglomerates all understand the importance of ROI and attribution. “Just a 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.” - Richard Joyce, Senior Analyst - Forrester. Understanding the what and why of these measurements is a bit more complex but the payoff is obviously worthwhile.


Everett Calvert

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  • Links

  • https://www.forbes.com/sites/larrymyler/2017/07/11/better-data-quality-equals-higher-marketing-roi/#149da9127b68