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Why you should use Pinterest for pre-holiday marketing this year
67% of Pinners say Pinterest is important for holiday purchases. Pinners outspend the general public by 2x when it comes to holiday purchases, Pinterest is a real sugarplum for content marketers during this time of year. Holiday pinning begins in early autumn and builds to a full-blown frenzy by the time the winter holidays arrive. Adding content early in the fall timeframe will allow maximum exposure on Pinterest where 45% begin holiday planning.
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