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Idea from Adrian Hackney


Hot Market, Cold Product


We've all seen advertisements during one of the most televised events in American culture known as the Super Bowl that leave us saying, the game was cool but did you see all of the crazy commercials? Big Companies/Corporations spend hundreds of thousands of dollars on 30-45 second advertisements because they understand what consumers want and what their brand has to offer. They also understand that a hot market can make a cold product standout.


Adrian Hackney

Industry Category

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