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Idea from Samantha McNesby


Choosing the Right Influencers for your Brand


Which influencer is right for your brand and campaign? The celeb with millions of followers? The micro-influencer with personal engagement or the "promote everything to everyone" blogger? Influencer marketing can provide significant results, or it waste money and resources. A look at the different personalities you encounter when you begin an influencer search and a callback to your earlier piece on choosing influencers based on data.


Samantha McNesby

Industry Category

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  • influencer
  • marketing
  • influence