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Idea from Samantha McNesby

Title

Email Supression Lists 101

Summary

Most people think an email suppression list is just a set it and forget it, automated way of managing emails, but there are strategic reasons to create and manage a suppression list as well. From what a suppression list is to how it works and how to use it to improve your marketing metrics and avoid errors, this piece will act as a beginner’s guide to this often overlooked area.

Author

Samantha McNesby

Industry Category

Find writers and ideas in Business

Keywords

  • email supression
  • supression list
  • email marketing
  • bounce rate
  • marketing metics
  • marketing strategy