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Idea from Patti Podnar


Are you talking to the right audience?


SMBs often unintentionally talk to the wrong audience -- either to the wrong people altogether (such as people who do what they do rather than people who buy what they do) or the right people at wrong stage of the sales funnel. In both cases, it often comes down to "the curse of knowledge." What is it, how can it harm your business, and how can you avoid it?


Patti Podnar

Industry Category

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