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How Your Marketing Can Take On a “Life of Its Own”
The worst thing that can happen with content marketing is absolutely nothing—that is, no reader engagement, no feedback, no sales. And the best is when your content takes on a life of its own and fosters conversations between your brand and your leads. It’s the natural outcome of properly engaging your target audience, which you can achieve by leveraging social media, personalizing content, and utilizing best practices in persuasive copywriting.
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