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Idea from Chris R. Benjamin

Title

Effective Content Marketing in the Age of Impatience

Summary

53% of B2B marketers feel their company’s content marketing is only moderately successful, according to CMI. It’s hard to forge a path into content-saturated markets where buyers expect personalized engagements and solutions--or else they’ll tune out. B2B marketers can thrive by 1) placing product benefits front and center, 2) pursuing brand awareness as a goal alongside lead generation, and 3) refining content for ease of consumption and a seamless fit within the sales funnel.

Author

Chris R. Benjamin

Industry Category

Find writers and ideas in Business

Keywords

  • content marketing
  • lead generation
  • brand awareness
  • Links

  • https://hbr.org/2007/11/how-to-build-a-b2b-brand-1
  • https://www.tenfold.com/sales-performance/benefits-versus-features-b2b-selling-age-informed-customer
  • http://www.pardot.com/lead-nurturing/breaking-3-stages-sales-funnel/