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Counterintuitive Advice on Top-of-the-Funnel Idea Generation
Most advice on idea generation centers around keyword research, trending topics, etc. But, like a lot of content advice, it applies primarily to sites whose revenue comes from ads (and, therefore, eyeballs). It's different when you're selling a product or service, especially if your target audience is at the top of the sales funnel. They may have never even heard of the keywords your research reveals. What do people search for when they don't know what they need?
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