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Idea from Patti Podnar

Title

How to create content your sales team will actually use

Summary

There tend to be a number of disconnects between Marketing and Sales. One of them is a matter of topic and timing. The latest blog or social media post may not be relevant to the pain points of a client Sales is trying to land, and content designed to address the client's pain points may not be on the editorial calendar. The solution is evergreen content created in a collaborative effort between sales and marketing.

Author

Patti Podnar

Industry Category

Find writers and ideas in Business