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Idea from Patti Podnar


Do you have the right SEO strategy but the wrong keywords?


It's an easy mistake to make: choosing industry-specific, professional keywords. But what if your customers have never heard of those terms? (Example: Someone who has heard that major data privacy regulation is on the way but has never heard of GDPR.) SEO is important, but it has to be words that fit with your customers' knowledge level and position in the funnel.


Patti Podnar

Industry Category

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