nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Patti Podnar


Different Markets Require Different Processes


One of the biggest challenges for businesses that have successfully served enterprises is to expand their reach to SMBs. Enterprises support high cost-of-acquisition processes because the revenue for each customer is also high. Succeeding with SMBs -- which produce lower revenue -- means evolving processes that acquire and serve those customers at lower costs. How do you do that?


Patti Podnar

Industry Category

Find writers and ideas in Business