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Idea from Charles Owen-Jackson

Title

How Changing Customer Experiences Are Driving the Need for a Complete, End-to-End Approach to Digital Marketing

Summary

No longer is conventional digital marketing enough - to remain competitive, brands now need to focus on growth marketing. Empowered by modern technology, the customer journey continues to evolve at a rate many brands are struggling to keep up with. That's why businesses need to adopt a complete, end-to-end marketing strategy that explores every stage of the customer journey from initial awareness to brand advocacy.

Author

Charles Owen-Jackson

Industry Category

Find writers and ideas in Business

Keywords

  • customer journey
  • growth marketing
  • growth hacking
  • full-service digital marketing