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How Changing Customer Experiences Are Driving the Need for a Complete, End-to-End Approach to Digital Marketing
No longer is conventional digital marketing enough - to remain competitive, brands now need to focus on growth marketing. Empowered by modern technology, the customer journey continues to evolve at a rate many brands are struggling to keep up with. That's why businesses need to adopt a complete, end-to-end marketing strategy that explores every stage of the customer journey from initial awareness to brand advocacy.
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