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Idea from Charles Owen-Jackson


Why User-Generated Content is the Lifeblood of Your Business


According to BrightLocal, more than 90% of consumers now read reviews online before making a purchase. Nonetheless, many brands still don't appreciate the power of online reviews, instead trying to maintain direct control over their reputations the old-fashioned way. In this blog post, we'll explain why such an approach is neither effective nor sustainable. We'll also explore how businesses can leverage the power of user-generated content to help them grow.


Charles Owen-Jackson

Industry Category

Find writers and ideas in Business


  • online reviews
  • user-generated content
  • earned media
  • inbound marketing
  • marketing strategy