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Why User-Generated Content is the Lifeblood of Your Business
According to BrightLocal, more than 90% of consumers now read reviews online before making a purchase. Nonetheless, many brands still don't appreciate the power of online reviews, instead trying to maintain direct control over their reputations the old-fashioned way. In this blog post, we'll explain why such an approach is neither effective nor sustainable. We'll also explore how businesses can leverage the power of user-generated content to help them grow.
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