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Idea from Keith Thompson


The Difference Between SEO and SEM


Most companies understand the need for competent and efficient SEO, but many do not fully grasp the differences between SEO and SEM, and why you need both. It’s a marvelous thing to have a technically optimized web property, but not so much if no one ever sees it! Moreover, often these disciplines are not best performed by the same company/person!


Keith Thompson

Industry Category

Find writers and ideas in Business


  • SEO
  • SEM
  • search engine optimization
  • search engine marketing
  • organic traffic
  • web traffic