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Improve Customer Experience
Organizations that invest in people, processes, technology, and structure to create a great customer experience are consistently outperforming their peers. Researchers looked at 13,000 marketing, creative, and tech pros worldwide and concluded that companies that installed a cross-team Customer Experience (CX) approach were nearly twice as likely to exceed their business goals as those that did not. - What defines CX? - Steps to build a CX-focused organization - Journey mapping strategies
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