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"Google-Proofing" Your Business
Everybody wants to be the #1 result on Google. While SEO strategies can help your rankings in search engines, it’s always a moving target. Google is constantly tweaking its search engine algorithms. In fact, every year it makes changes to the algorithm more than 500 times! Some are major changes and get noticed, and some are minor changes. Every one of them has an impact on your search engine rankings. What is not affected by an algorithm change? PPC.
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