nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Patti Podnar

Title

Changing your market means changing your processes

Summary

Many companies that built their reputation on serving enterprise-level organizations are now trying to enter the SMB market. But they're discovering that their legacy sales processes -- including months of meetings and negotiations -- just don't work with SMBs. The potential revenue isn't enough to support the sales process. How can you evolve those processes to serve SMBS?

Author

Patti Podnar

Industry Category

Find writers and ideas in Business