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Idea from Patti Podnar


Changing your market means changing your processes


Many companies that built their reputation on serving enterprise-level organizations are now trying to enter the SMB market. But they're discovering that their legacy sales processes -- including months of meetings and negotiations -- just don't work with SMBs. The potential revenue isn't enough to support the sales process. How can you evolve those processes to serve SMBS?


Patti Podnar

Industry Category

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