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Idea from Patti Podnar


Many B2B tech startups make the same common mistake. Are you one of them?


In my experience, tech startups (both B2B and B2C) tend to make the same mistake: talking over their customers' heads, otherwise known as "the curse of knowledge." They aim at the top of the sales funnel but use terminology that prospective customers would be unlikely to know before they're at the decision-making stage. That's a lot of lost opportunity. This blog post would teach tech startups how to write for customers who don't yet know they need their services.


Patti Podnar

Industry Category

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