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Idea from Mark Heidelberger


The Benefits of Actionable Analytics in B2B Writing


I would like to craft an article for an interested company about how understanding actionable analytics will make for more successful B2B copywriters. I would argue that knowing key data like closing percentages, funnel conversion rates and costs of customer acquisition and then tailoring copy in a way that's aimed at maximizing future results in those areas will make B2B copywriters more in demand. I plan to use specific research, studies, data sets and examples to back up my arguments.


Mark Heidelberger

Industry Category

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