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Idea from Whitney D. Stovall, MPA

Title

How Expanding Your Company’s Definition of Diversity Might be the Boost Your Marketing Plan is Missing.

Summary

Technology executives may have to go the extra mile to recruit and maintain a diverse team, but it’s well worth the effort. Companies that prioritize cross-cultural talent acquisition also further their global brand reputation through marketing strategies that are perceived as authentic. As many tech companies have difficulty recruiting new faces locally, global team collaboration may be the answer to the problem.

Author

Whitney D. Stovall, MPA

Industry Category

Find writers and ideas in Business

Keywords

  • Diversity
  • Marketing Plan
  • Inclusion
  • Brand
  • Target Audience