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Idea from Paul Dughi

Title

The role of AI in marketing

Summary

A.I. can open up new lines of thinking and do the analysis. It is especially useful for things like programmatic and automatic bidding where machines can make split second calculations based on empirical evidence. This frees up time for people to do the creative work and that lets us market more efficiently.

Author

Paul Dughi

Industry Category

Find writers and ideas in Business