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Idea from Jenna Scaglione


Landing Page Not Converting? Here's a 6-Part Formula to Keep Prospects Glued to Your Page


A discussion of the 6 main elements of the landing page (headline, sub-headlines, body text, form, CTA, testimonials, etc.) and how each contributes to higher engagement and conversions. This piece will include actionable advice, real-world examples and mini tutorials on how readers can use this information to improve their own landing pages. It will target a long-tail keyword but this can be adjusted (see keywords below).


Jenna Scaglione

Industry Category

Find writers and ideas in Business


  • Primary: landing page not converting / Secondary: how to write a landing page that converts
  • anatomy of a high-converting landing page