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The Art of Enrollment: How to increase sales without selling
The top of the funnel is jam-packed with potential leads that know they have a problem they need to solve but are unfamiliar with the solutions available to them. When salesmen come along and have a “sell” mentality, the potential lead is immediately turned off. A bridge has yet to be built between the customer’s problem and their willingness to resolve it. This article would show readers the type of questions that can be used to engage a lead and pull them into the further into the funnel.
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