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Idea from John Lister


How Plain Language Will Make You Money


Before becoming a freelance writer I ran the press officer for plain language pressure group Plain English Campaign for six years. I use the lessons I learned there every day and I’d love to help your clients do so as well. In this post I would: * Define Plain Language * Detail why it makes you money by winning customer trust, saving time dealing with confusion, scoring publicity, and reducing complaints and legal problems. * Discuss guidelines for writing plainly without compromising accuracy.


John Lister

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