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Is your lead magnet getting you the "right" leads?
Lead Magnet is one of today's biggest B2B buzzwords. After all, having a freebie to build that magical mailing list is critical. But is your lead magnet getting you the right leads? This article will explore how to audit your lead magnet to determine if it's effective or if it's simply building a mailing list of freebie seekers who will never buy your product or service.
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