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Idea from Melanie Grano


Building A Loyal Following For Your Retail Brand


At the heart of every marketing strategy, there’s one question: What makes your brand special? The good news is that fashion labels and clothing brands have a head start on answering this question. People use their fashion choices to express their personality, identity and style; so by default, shoppers are already looking for ways to identify with your brand. So that’s what makes your brand special: You help people to express themselves.


Melanie Grano

Industry Category

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