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Why Knowing Your Audience Is More Important than Selling Them
Too often, businesses build packages based on their strengths and expertise. While there's nothing wrong with this approach, in theory, it doesn't take into account one important factor. The best service in the world will tank if there's not a market for it. Knowing your audience is invaluable. There's a reason why the biggest companies spend big money on market research. And, it's more important to dig deep than offer generic platitudes. It's true for speakers, for writers, and for businesses.
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