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Idea from Erin Pennings


Why Knowing Your Audience Is More Important than Selling Them


Too often, businesses build packages based on their strengths and expertise. While there's nothing wrong with this approach, in theory, it doesn't take into account one important factor. The best service in the world will tank if there's not a market for it. Knowing your audience is invaluable. There's a reason why the biggest companies spend big money on market research. And, it's more important to dig deep than offer generic platitudes. It's true for speakers, for writers, and for businesses.


Erin Pennings

Industry Category

Find writers and ideas in Business


  • Knowing Your Audience
  • Market Research
  • Links

  • https://www.forbes.com/sites/jaysondemers/2014/09/03/why-knowing-your-audience-is-the-key-to-success/#2bd6dae13fb7
  • https://www.activecampaign.com/blog/know-your-audience/
  • https://www.comm.pitt.edu/oral-comm-lab/audience-analysis
  • https://www.bizfilings.com/toolkit/research-topics/marketing/market-research/without-market-research-you-will-miss-valuable-opportunities
  • https://www.activecampaign.com/blog/how-to-do-market-research-for-small-business/