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How to Nurture a Winning Reputation as a Freelancer
Most freelancers learn early on that branding wins gigs. But success as a freelancer isn't just about that jubilant moment of signing on with a shiny new client. It's also about nurturing your existing relationships, building the foundation for a long and productive association. I'd like to write a piece about branding's less sexy but more steadfast cousin: reputation. How do you nurture trust? Why is it important? Where do branding & trust meet?
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