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Idea from Stacy Fox

Title

Is the CMO Position Dying?

Summary

Ad Age just ran an article asking why big brands are ditching the CMO position (see source links). They argue firms like Uber, Taco Bell, and Johnson & Johnson have replaced the marketing-only position with a "Chief Growth Officer." This article will make the case that marketers need to be more data and bottom line focused in order to move up in an organization.

Author

Stacy Fox

Industry Category

Find writers and ideas in Business

Links

  • https://adage.com/article/cmo-strategy/why-more-brands-are-ditching-cmo-position/2183166
  • https://www.marketingweek.com/unilever-keith-weeds-replacement-cmo/
  • https://www.thinkwithgoogle.com/marketing-resources/data-measurement/data-driven-marketing-decision-making/
  • https://www.strategy-business.com/article/enews013106