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Idea from Paul Dughi

Title

TV and Internet Lobbying Groups Agree TV Ads Are Best at Branding

Summary

When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the IAB (Interactive Advertising Bureau). They are the equivalent organization for the online advertising industry and include Google, Facebook, Twitter, and Amazon among their members.

Author

Paul Dughi

Industry Category

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