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Idea from Beth Casey


5 Ways Cause Branding Can Boost Your Business


Cause branding is turning heads among Millenials and moms alike. 90% of consumers are looking to brands who support causes. This creates more opportunities for these brands to boost their business, particularly among Millenials, who have a reported $40 million in discretionary income and moms, who are 93% more likely to switch brands to one that supports a cause they care about. This blog post will cover 5 ways companies can boost their business through cause branding and why it matters.


Beth Casey

Industry Category

Find writers and ideas in Business


  • cause branding
  • millenial age group
  • Links

  • http://ppqty.com/2010_Cone_Study.pdf