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Idea from Lindsey Newman


Is Scarcity Marketing What Your Growth Plan is Missing?


What customer doesn't love feeling like he's landed on a rare jewel? Scarcity marketing is the manufacturing of demand by limiting a product's availability. You may have seen it with TJMaxx's erratic inventory system or experienced it when bidding on an eBay auction. Here's how to apply it to your marketing campaign and leave your customers feeling like they've won big with your product.


Lindsey Newman

Industry Category

Find writers and ideas in Business


  • marketing
  • scarcity marketing
  • product design
  • sales
  • demand
  • Links

  • https://sumo.com/stories/scarcity-marketing
  • https://blog.crobox.com/article/scarcity