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Idea from Lindsey Newman

Title

Is Scarcity Marketing What Your Growth Plan is Missing?

Summary

What customer doesn't love feeling like he's landed on a rare jewel? Scarcity marketing is the manufacturing of demand by limiting a product's availability. You may have seen it with TJMaxx's erratic inventory system or experienced it when bidding on an eBay auction. Here's how to apply it to your marketing campaign and leave your customers feeling like they've won big with your product.

Author

Lindsey Newman

Industry Category

Find writers and ideas in Business

Keywords

  • marketing
  • scarcity marketing
  • product design
  • sales
  • demand
  • Links

  • https://sumo.com/stories/scarcity-marketing
  • https://blog.crobox.com/article/scarcity