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Idea from Dave Murrow

Title

What's Ahead with Advertising on Streaming TV

Summary

Streaming TV is in its golden era, and with it will likely come more advertising opportunities for marketers. At 2018's end, about 115 streaming subscribers were streaming the major services, compared to less than 90 million cable/satellite subscribers. Netflix (currently) remains a stubborn advertising holdout, but marketers have their pick of other outlets like Apple TV, Hulu, and Amazon Prime. Here's a look at the streaming TV terrain for marketers.

Author

Dave Murrow

Industry Category

Find writers and ideas in Business

Keywords

  • advertisers
  • consumers
  • subscribers
  • streaming TV
  • Links

  • https://www.wsj.com/articles/streaming-services-splurge-on-old-tv-shows-to-fend-off-rivals-11568764309
  • https://marketingland.com/why-netflix-may-have-to-introduce-ads-and-how-tv-is-becoming-a-programmatic-medium-259660
  • https://www.forbes.com/sites/forbeslacouncil/2019/07/18/how-to-make-sense-of-advertising-in-the-streaming-tv-industry/#7011c96026e7