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Idea from Dave Murrow


What's Ahead with Advertising on Streaming TV


Streaming TV is in its golden era, and with it will likely come more advertising opportunities for marketers. At 2018's end, about 115 streaming subscribers were streaming the major services, compared to less than 90 million cable/satellite subscribers. Netflix (currently) remains a stubborn advertising holdout, but marketers have their pick of other outlets like Apple TV, Hulu, and Amazon Prime. Here's a look at the streaming TV terrain for marketers.


Dave Murrow

Industry Category

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  • advertisers
  • consumers
  • subscribers
  • streaming TV
  • Links

  • https://www.wsj.com/articles/streaming-services-splurge-on-old-tv-shows-to-fend-off-rivals-11568764309
  • https://marketingland.com/why-netflix-may-have-to-introduce-ads-and-how-tv-is-becoming-a-programmatic-medium-259660
  • https://www.forbes.com/sites/forbeslacouncil/2019/07/18/how-to-make-sense-of-advertising-in-the-streaming-tv-industry/#7011c96026e7