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Idea from Deb Schmidt

Title

Employee Advocacy: The Real Magnet for Great Talent

Summary

Due to social media, your employees can work as great advocates for your company and draw in qualified talent you may not have found any other way. However, there can be a dark side to this in the form of negative reviews, inaccuracies, etc. A good optimization strategy would include suppressing the negative with increased rankings for positive content which pushes negative into deeper pages.

Author

Deb Schmidt

Industry Category

Find writers and ideas in Business