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Idea from Paul Dughi

Title

Why Content Marketing Works

Summary

51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did even a year ago. Most will go online to research before ever reaching out to a salesperson. That means if you aren't putting out content that positions your company and brand, they may never call.

Author

Paul Dughi

Industry Category

Find writers and ideas in Business